Released on: August 4, 2008, 11:46 pm

Press Release Author: Radha Rao

Industry: Software

Press Release Summary: Company showcases SMS and browser based access to mobile data

Press Release Body: PK4 Software Technologies today announced the release of
a mobile solution for its OnDemand solution ImpelCRM. With the addition of the
mobile solution
to Impel OnDemand, salespeople and support people on the field become much more
productive
with immediate access to vital customer data in the palms of their hand.
With over 286 million mobile phone subscribers as of June 2008 and with the number of
subscribers growing by close to 9 million subscribers every month, India is truly a
mobile success
story. India is expected to have over 500 million subscribers by 2010. With Impel
Mobile, sales
and support people on the road always have access to the latest customer data,
wherever they
are. No need for a desktop or a laptop, not even an expensive mobile phone, just an
existing
low-cost phone can access Impel CRM data via SMS.
"While growth numbers in the mobile space are astounding, the Indian market is
extremely price
sensitive", said Mr. Narasimhan Mandyam, Managing Director of PK4 Software. "In
2007, over 120
million SMS messages were sent across India, probably because India has amongst the
lowest SMS
rates in the world. Impel Mobile CRM empowers the price conscious
Indian SME customer with a simple solution that they can
deploy to their sales and support staff without having to
invest in expensive new smart phones or data plans. Several
of the leading CRM vendors world-wide have mobile
solutions that work on smart phones, Blackberrys and
iPhones. But Impel is the only CRM in the world that has
the only SMS based access to CRM data. We specifically
designed this for the Indian environment"
Impel Mobile uses the available browser on mobile phones to
access CRM data on the central server. Real-time mobile CRM
has tremendous potential to reduce sales and support down
time. With Salespeople on the road and support people have
access to accounts, contacts, leads, opportunities, activities and
tickets on their mobile phones, through the browser and through
SMS. Sales and support people love the simple, intuitive
interface of Impel Mobile and the ability to access data without
having to lug an expensive, heavy laptop around when they
travel. The fact that sales and support people now update
information during and after every meeting, means that sales
and executive management has real-time visibility into critical sales information.
One big advantage
of Impel Mobile is that both the mobile and desktop apps run on a single on-demand
platform. This
means that system administrators can manage users, apps and devices from a central
console.
PK4 is offering a free 30 day trial of Impel. All you need to do is click on the
Free Trial button on
www.impelcrm.in and start using Impel with up to 5 users from your organization. If
you like it, at
the end of your trial period, just click and pay to continue your usage. It's that
simple!

Web Site: http://www.impelcrm.in

Contact Details: PK4 Software Technologies
#37, Kempapura, Hebbal
Bangalore 560024, INDIA
Phone +91-80-3008-0000
Fax +91-80-3008-2006